Be selective when tweeting
Twitter can be an excellent social media tool as a part of a larger search engine optimisation plan, but it can also be a danger. When you’re concerned about your online reputation, it’s a good idea to...
View ArticleTwitter – think twice before tweeting
The recent death of Amy Winehouse was the source of a lot of tweets, most notably those from celebrity friends and admirers. In amongst the throng was top-rated tweeter Ashton Kutcher, whose condolence...
View ArticleIs Facebook useful for businesses?
Facebook is often mentioned in relation to link building for search engine optimisation, but site owners don’t have to be heavily involved in SEO careers to know that social media sites can provide...
View ArticleSocial media not used to full advantage by small businesses
According to a survey conducted by TalkTalk Business, Small to Medium-sized Enterprises (SMEs) aren’t harnessing the full benefits of social media. With a plethora of social networking sites available,...
View ArticleInstagram confirms ad plans after passing the 150m user mark
Photo-sharing network Instagram has revealed that its network now boasts a user base of more than 150 million across the Android and iOS platforms. Bosses at the Facebook-owned app also revealed that...
View ArticleClothing retailers use social media to sell in a different way
Two of the biggest clothing retailers in the U.S., Under Armour and Urban Outfitters, have started to use images posted by social media fans to advertise their products online, it has emerged. The...
View ArticleInstagram opens its doors to paid advertising
In a move that has been expected by marketers for months now, Facebook’s photo-sharing app, Instagram, is set to place ads on users’ feeds. The move marks the first moneymaking strategy in the...
View ArticleHuge proportion of shared Instagram videos come from brands, says study
New research has revealed that more than a third of the top videos on Instagram are published by businesses. According to data compiled by video marketing firm Unruly, more than 80 brands are together...
View ArticleTeens choosing Twitter over Facebook, according to study
The results of a survey analysing the social preferences of teenagers has shown that Twitter is now the favourite network among young people. While Twitter’s rival site Facebook held the top spot in...
View ArticleImage-sharing app to introduce robust search tool
One of Instagram’s main competitors plans to set itself apart with a new visual search engine function. Photo app Mobli, which boasts some noteworthy endorsements, is set to introduce a new timeline...
View ArticleM&S and John Lewis leading the way on social media
The latest Christmas advert from British retailer M&S is leading the popularity race on social networks such as Twitter and Facebook, according to new research. Communications agency Kindred found...
View ArticleVodafone launches social media-led engagement strategy
Telecoms giant Vodafone has unveiled its plans to kick-start a new brand engagement strategy with an innovative fireworks event in London on New Year’s Eve. The UK-based firm, which is one of the...
View ArticlePost Office unveils Christmas Vines
The Post Office has launched a series of Vine videos to remind the public that their last chance to have Christmas cards delivered on time is approaching. The short clips were made in collaboration...
View ArticleTinder-style app developed to assist business networkers
A new mobile application that is designed for business professionals has been developed using a hit dating app as a model interface. Weave allows its users to access its services using their LinkedIn...
View ArticleSay Ello to new social media style
A new social network is currently in the pipeline, which aims to challenge the likes of Facebook. Ello is a new social platform that combines some of the elements of the already popular sites Facebook...
View ArticlePinterest promotes co-marketing
Popular social media site Pinterest has regularly been one of the most used social media sites on the Internet. It may not have the massive user numbers of Facebook or Twitter, but as Facebook’s...
View ArticleFacebook gives internet marketing companies new ways to target users
Social site Facebook has reinvigorated its Atlas advertising platform, which it acquired for $100m (£60m) in 2013. The updated version will implement Facebook’s user-targeting algorithms, but will...
View ArticleAre you a one-star lover? New app allows users to rate people
Peeple, a new mobile phone app, is causing uproar over its main feature: it allows you to rate people in the same way you may rate a restaurant on Yelp. A creation of Julia Cordray (a Canadian...
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Why YODEL is getting Twitter so very, very wrong
In a recent article, I wrote about Twitter parody accounts, how companies can avoid getting them, why they get created and how to create them yourself. This time, I’m going to focus on a company I...
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What will happen when you fall for Facebook ‘win a car’ scams?
Last week, so annoyed was I at the current spate of Facebook scams doing the rounds, I created a video explaining how the ‘win a car’ scams work. The video is a near three minutes of pure anger and,...
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