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Why social media is important to your SEO
SEO experts talk an awful lot about social media. Lots of businesses have boarded the runaway train that is social media, believing that it will ultimately bring hoards of new traffic to their site....
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StuckOn attends Social Media Marketing 2010
In the competitive world of SEO it’s important that you stay ahead of the game and keep an eye on new developments within the industry. If you stand still, you could miss an important development and...
View ArticleSocial Media Marketing 2010
Last week we attended a social marketing event in London, Social Media Marketing 2010. The event featured several guest speakers talking about the benefits, and different tactics, of social marketing –...
View ArticleVaseline turns Indians white on Facebook
In a marketing move that seems as though it were aimed specifically at Michael Jackson, Vaseline has launched a Facebook application aimed at Indian men promising to show them how their skin tone would...
View ArticleDon’t forget CTAs in social content
One of the major reasons for site owners to engage in social media is to generate links. It’s the basic reason most site owners enter social media in the first place. If your activities on social media...
View ArticleLook beyond search for competitors
One of the bigger difficulties of search engine optimisation is that it tends to focus a business solely on the search engines. While the search engines will provide the majority of traffic for your...
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Motor companies engage Facebook
Car manufacturers have whopping budgets for advertising, and go about promoting their latest vehicles in a variety of ways. Traditionally, this involves vast wads of cash expended on CGI laden...
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Tide goes out for Google Wave
Internet behemoth Google has announced that it is taking Wave, its collaboration and messaging tool, to the back yard and shooting it humanely. Announced in May 2009, Wave was a real-time messaging...
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SEO and social gaming: a mashup made in heaven?
For lots of users, Facebook is a double edged sword. There’s no denying how popular it is; it’s a tool for friends to keep abreast of what is going on in each others lives without having to write a...
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Help me, Twitter; you’re my only hope
At last – a Twitter story to warm the coal-black cockles of your heart. Terminally ill Tanner Brown, aged just 10, suffers from muscular dystrophy and is immobile without his special wheelchair. When...
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Expert claims that SEO and social media will become closer in 2011
January is traditionally the time for predictions and prognostications made by those within the SEO industry, and 2011 is no different, with an industry specialist claiming that search engine...
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Google reveals that social networking impacts on search
Google guru Matt Cutts has given confirmation on what many in the SEO community felt was on the horizon in the word of Internet search – social networking factors in search results. Those casting their...
View ArticleReveal your true self for SEO
Online dating usually involves the covering up of real-world selves. People lie about their height, age, hair colour, weight, and even gender when they’re trying to attract a mate. When you’re trying...
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Don’t be a ‘muppet’ about social media
‘It’s not easy being green‘, Kermit the Frog once said. It’s the colour of so many ordinary things. He was right – green is a fairly ordinary colour, and tends to blend in. Yet, somehow, Kermit managed...
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Facebook updates Facebook Pages
Facebook today made an update to Facebook Pages to bring it in line with profile pages. The new layout for Facebook Pages, which officially goes live on March 10th, is being trialled by a few pages...
View ArticleAre you a social media commitophobe?
Do you get the chills when someone asks you to commit to Facebook? Do you ignore those ‘you have a reminder for LinkedIn’ emails that pop up with such desperate frequency in your inbox? Do you fail to...
View ArticleFacebook Marketing: More than a social network
With the Oscar winning film the Social Network (the so-called dramatisation of how Mark Zuckerberg created Facebook) being one of the biggest films of last year, and Facebook itself eclipsing Google as...
View ArticleThe social media party: think cocktails, not pub
Social media networking is often compared to regular social situations. If a social media site was a party, as some SEO experts put it, then you need to know which party frock to wear. Or, to put it in...
View ArticleSaudi women driving campaign a success thanks to social media
A campaign ‘Women2Drive’ was launched to urge Saudi women to drive their cars on 17th June 2011. The Facebook campaign has played an instrumental role in encouraging Saudi women to drive, just like...
View ArticleThe secret to social networking success
Quick, come over here. I’ve got a secret to tell you. Now, you’ve got to promise not to share it with anybody – we can’t have everyone honing in on the action. You want to know the secret to being...
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